At the 2009 Geneva Motor Show, a Prima was unveiled at
the Tata Motors pavilion. And it had nothing to do with the
machine you see here. The Prima was a gorgeous executive
saloon concept designed by Pininfarina that indicated where
Tata was looking at entering next. But before you know it,
barely had a few months passed that the manufacturer unveiled
the Prima in India – and the badge was affixed on a big rig,
instead of a car! Never mind what the sedan will be called,
we got behind the wheel of the bigger Prima instead. If you
took three Kartiks or 3.2 Kyles (I suck at math, you see) and
stacked them one above the other, the roof of the truck and
the skull of the third would just about fall in line. It's so long
with the trailer attached that I doubt if our entire team of eight
lying down one behind the other head to toe would measure up.
But really that is hardly an excuse to drive it now, is it?
The true reason is simple. Think of the good ol' Tata 1612.
Those hot interiors, an apology for a dashboard, gears that
would refuse to stick and with a steering wheel so thin, you
could actually use them for hula-hoops. Now place it next to
the Tata Prima and you get the drift. The jump is monumental.
So monumental that it is enough to change the face of trucking
in India forever and take Tata Motors straight into the backyard
of the Renaults, Volvos and DAFs of the trucking world.
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